Backlinks ... what do they mean to Google?

Backlinks are the links coming from other sites or even pages within your site that point to a given page.

Link popularity plays an important role in how you rank with other sites. The more popular you are (links pointing to you), the better your site or page will be ranked on the search engines.

So what's the easiest way to find out how many sites there are linking to yours?

Check out this tool from webmaster-toolkit: http://www.webmaster-toolkit.com/link-popularity-checker.shtml.

It saves searches Google, AltaVista, MSN, AllTheWeb, and Yahoo simultaneously, which may give you a little more balanced idea of how many sites are actually linking to yours.

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