To add to your SEO efforts, ranking well for local phrases is usually much less competitive. Instead of competing with phrases web-wide you can focus results for the city or state where your business.
Jody from marketing-jive.com writes :
According to ComScore’s The State of Local Search study, January 2011 saw 77.1 million mobile subscribers accessed local content on a mobile device—up 34% from the previous year. If that’s not enough for you, consider this Internet Yellow Pages and local search sites exhibited strong growth with 5.6 billion local searches in 2010, a 15% increase over 2009.
Local search optimization may just be one of the top overlooked items when trying to increase quality traffic to your site.