Need to rank in your local search result? Be sure to check out Google Places. It identifies your business not only in the local SERPS but also though Google Maps.

To add to your SEO efforts, ranking well for local phrases is usually much less competitive. Instead of competing with phrases web-wide you can focus results for the city or state where your business.

Jody from writes :

According to ComScore’s The State of Local Search study, January 2011 saw 77.1 million mobile subscribers accessed local content on a mobile device—up 34% from the previous year. If that’s not enough for you, consider this Internet Yellow Pages and local search sites exhibited strong growth with 5.6 billion local searches in 2010, a 15% increase over 2009.

Local search optimization may just be one of the top overlooked items when trying to increase quality traffic to your site.