Web Design & SEO Strategy

Implementing Search Engine Optimization after you have completed your site is really a backwards approach to web design. Your SEO Strategy should always be in the forefront of your mind before, during and after you have designed your site.

Many factors come into play such as storefronts, custom page objects and dynamically driven content – these all need careful analysis and testing in order to make sure they are search engine friendly.

In addition the structure and overall layout of the site, the way top and side navigation will work, the usability, even the external and internal linking structure all need to be discussed in great detail.

Always avoid designing the website first, then optimizing it afterwards. Remember, a great looking website is important but is worthless if no one ever sees it or can’t navigate through it.

So as a general rule remember that your SEO Strategy needs to be the number one priority of your website design and considered every step along the way.

Tags: SEO Strategy

This entry was posted on Friday, April 3rd, 2009 at 6:09 am and is filed under SEO Oregon. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.