Tag Archive

Tag Archives for " SEO Strategy "

Organic search engine rankings

SEO … you either love it or hate it. Just like anything else, you have to work hard sometimes to get were you need to be. The same goes for search optimization- organic search engine rankings and getting natural steady flow of incoming traffic from Google, sometimes takes little patience and a whole lot of dedication. Continue reading

WordPress CMS – The SEO’s Choice

What makes a good Content Management System or CMS? Many things that come to mind – but a CMS that can easily optimize content and one that can be quickly customized to fit your site design, are two at the top of my list.

That’s why I have chosen WordPress as my CMS .. but not just for these reasons alone. Below are some other highlights of WordPress and why I recommend it for not only blogs but entire websites! Continue reading

Web Design & SEO Strategy

Implementing Search Engine Optimization after you have completed your site is really a backwards approach to web design. Your SEO Strategy should always be in the forefront of your mind before, during and after you have designed your site.

Many factors come into play such as storefronts, custom page objects and dynamically driven content – these all need careful analysis and testing in order to make sure they are search engine friendly. Continue reading

Web Marketing Tips

Web marketing is a way to increase traffic to your website, clearly introduce your company and products and most importantly increase your sales and conversion rates.

If you are just beginning your online marketing strategy look at the list below to help get you started on a easy to follow web marketing plan.

Create a entire site using WordPress

If you don’t already have a website consider creating one by creating a blog. WordPress is free and I highly recommend it. There are also a few add-ons that should be installed for SEO.

Research keywords

Put together a list of search terms that closely relate to the theme of your site. Keyword Discovery has a very affordable keyword engine that can not only give you ideas but can also tell you which keywords are more competitive and harder to rank than others.

Optimize your content

Put your web marketing and keyword research into action by building quality web pages using these keywords and theme. Always use good search optimization techniques such as optimized Page Titles, Descriptions, Internal Links and page content.

Look at the competition

Be sure to have a look at your competitors and see how they rank in comparison to your site. Also look for other sites who rank well for the search terms you want to rank for.

Build related internal links

Make your site easy to navigate. Provide your visitors with lots of internal links to related content. Your primary goal is to provide your readers with plenty of options to keep them interested so they don’t end up leaving your site too soon. Most importantly steer them to your product or service when appropriate.

Educate your audience

Lastly, build new pages when ever you get a free moment to do so. Describe your product or service you are selling and educate your readers. Your site should be an encyclopedia of knowledge where visitors can find, learn and ultimately make a purchase.

My secret linking strategies

Many webmasters skip the most important aspects of SEO which is how to develop a Linking Strategy. All you hear these days are webmasters talking about keyword density and placement. While this too is very important, it is not a good enough foundation to rank with long term stabilty.

A good Linking strategy (along with great content) may be the most ignored and forgoten part of sucessful site campaigning. Perhaps because it takes alot of hard work and time looking for the right sites to link to. But read on … I have found an easy way … Continue reading

Good Quality Content and Seo

The goal of Rankbydesign is not simply tell you how you can get more traffic to your web site. Effective site optimization is important, but what must lies beneath it all is good quality content. Maintaining good quality content ensures your business will remain stable and profitable over time.

Always try to remember that your customers and visitors are on a simple mission. They want to find and learn about your product or service that will in turn answer and solve their problem. These visitors need information fast and will leave your site if they get the slightest bit confused or lost.

The analogy of a good site could be thought of as this: Imagine your visitors jumping from stone to stone to get across a small creek. The creek (good quality content) and the stones (the quality links) are the only way to get across to the other side (the solution or answer they are looking for).

Your job as a Seo is to make sure that the creek (the content) is interesting and enjoyable, and most important provide enough stones (good links) to keep the visitor from turning back or worse yet slipping and finding a better way to cross altogether (your competitor).

The Seo’s goal is not only to optimize but at the same time organize the content. By clarifying what your are trying to publish on a given page you are both optimizing (for Search Engines) and streamlining the page (for your customers) so they get to your content quickly without even thinking about it.

A tip: While you organize your site, keyword phrases must always be at the back of your mind. First identify the keywords and phrases relating to the your content, then lead your visitor to the desired page where they will
take some action!

Find out more about our services see examples of client results or learn how to create content easily. We can setup and design a site where you can execute your Search Engine Marketing strategy on a daily basis!