That’s why I have chosen WordPress as my CMS .. but not just for these reasons alone. Below are some other highlights of WordPress and why I recommend it for not only blogs but entire websites! Continue reading
Many factors come into play such as storefronts, custom page objects and dynamically driven content – these all need careful analysis and testing in order to make sure they are search engine friendly. Continue reading
If you are just beginning your online marketing strategy look at the list below to help get you started on a easy to follow web marketing plan.
If you don’t already have a website consider creating one by creating a blog. WordPress is free and I highly recommend it. There are also a few add-ons that should be installed for SEO.
Put together a list of search terms that closely relate to the theme of your site. Keyword Discovery has a very affordable keyword engine that can not only give you ideas but can also tell you which keywords are more competitive and harder to rank than others.
Put your web marketing and keyword research into action by building quality web pages using these keywords and theme. Always use good search optimization techniques such as optimized Page Titles, Descriptions, Internal Links and page content.
Be sure to have a look at your competitors and see how they rank in comparison to your site. Also look for other sites who rank well for the search terms you want to rank for.
Make your site easy to navigate. Provide your visitors with lots of internal links to related content. Your primary goal is to provide your readers with plenty of options to keep them interested so they don’t end up leaving your site too soon. Most importantly steer them to your product or service when appropriate.
Lastly, build new pages when ever you get a free moment to do so. Describe your product or service you are selling and educate your readers. Your site should be an encyclopedia of knowledge where visitors can find, learn and ultimately make a purchase.
A good Linking strategy (along with great content) may be the most ignored and forgoten part of sucessful site campaigning. Perhaps because it takes alot of hard work and time looking for the right sites to link to. But read on … I have found an easy way … Continue reading
Always try to remember that your customers and visitors are on a simple mission. They want to find and learn about your product or service that will in turn answer and solve their problem. These visitors need information fast and will leave your site if they get the slightest bit confused or lost.
The analogy of a good site could be thought of as this: Imagine your visitors jumping from stone to stone to get across a small creek. The creek (good quality content) and the stones (the quality links) are the only way to get across to the other side (the solution or answer they are looking for).
Your job as a Seo is to make sure that the creek (the content) is interesting and enjoyable, and most important provide enough stones (good links) to keep the visitor from turning back or worse yet slipping and finding a better way to cross altogether (your competitor).
The Seo’s goal is not only to optimize but at the same time organize the content. By clarifying what your are trying to publish on a given page you are both optimizing (for Search Engines) and streamlining the page (for your customers) so they get to your content quickly without even thinking about it.
A tip: While you organize your site, keyword phrases must always be at the back of your mind. First identify the keywords and phrases relating to the your content, then lead your visitor to the desired page where they will
take some action!
Find out more about our services see examples of client results or learn how to create content easily. We can setup and design a site where you can execute your Search Engine Marketing strategy on a daily basis!