Now days more and more small online business are beginning to take interest in SEO, but many don’t know exactly where to start. Many become frustrated and choose Pay-Per-Click (or PPC) as a way to market their site.

Recent studies show that 100% of people looking for products and service are always willing to click on an organic search engine result, but only a mere 10% – 30% are willing to click on a sponsored link.

Plain and simple, web searchers trust Google’s organic results and in turn these visits convert to more sales than paid listings due to higher click rates. Think about the way you, yourself search, aren’t you more likely to trust a organic listing?

Yes, it is true that competitive keywords seem impossible to achieve better search engine rankings, but using more long-tailed keywords is where most beginning SEO’s fail to start. As well many just plunge into it too darn fast without a clear SEO strategy in place or some sort of goal in mind.

I am not going to lead you to believe that improving organic search engine rankings is a simple task, but with the proper CMS and a few SEO tools, higher ranking, traffic and more conversions will happen!

That’s why I have chosen Wordpress as my CMS .. but not just for these reasons alone. Below are some other highlights of Wordpress and why I recommend it for not only blogs but entire websites!

Install it blindfolded

Well almost, but I can say with out a doubt, Wordpress is one of the most easiest CMS platforms to install. Allow just 15 minutes to install and activate your Wordpress Theme. Then, within 20 minutes you will be creating and optimizing content.

Easy SEO with Wordpress

Wordpress improves your Search Engine rankings in many ways. It’s
got excellent Search Engine Optimization functionality and great SEO plug-ins to ensure total control over important page elements such as Titles, Descriptions, Keywords and even customize URL formatting.

User friendly interface

This has got to be one of the more important features for Wordpress. If your working daily on your site, you want a back-end interface which allows you create content easily without getting lost.

Pre-Installed RSS Feeds

RSS feeds come standard with Wordpress. Best of all RSS feeds help Google find and index your site. This only can lead to more traffic and higher search rankings!

Choose your “look and feel”

Wordpress’ templates are everywhere you look on the web. You can quickly find the perfect design whether it be for professional or personal use.

If you find a template that needs some tweaking, Wordpress is flexible enough so that virtually anything can be easily customized. Templates are also broken down into small easy to manage modules for SEO’s, designers, developers and administrators.

Publish using the latest web standards

A good CMS also needs to create web pages that adhere to the latest web standards. Wordpress is a very “lightweight” CMS and always produces nice, crisp and clean web pages. Worpress adheres to CSS, HTML and XHTML web standards which allows Google and other search engines to spider your content error free!

Easily Customize the CMS

Wordpress CMS allows you to mold a website just the way you want it. The availability of “plugin” modules are enormous! Wherever you look there’s a plugin that is already written to do what you want, so there’s no need to reinvent the wheel or hire programmers.

Yes it’s free!

Wordpress is open source CMS - it saves you time and money from the very get-go. You’ll quickly discover its the best free CMS you have ever used.

Even supports multiple users

Wordpress CMS allows easy collaboration from any web browser, whether you or at work or at home you’ll have access to everything you need.

User friendly even for your visitors

Wordpress CMS gives your visitors familiar and well structured navigation – it provides a good web design and a solid SEO Strategy all in one . Your visitors will feel right at home once they land on your site. With an built-in usability and fast page load times you’re visitors will hap pierr!

Boy I could go on and on…. but hopefully this will give you a few good reasons to try Wordpress. Be sure to ask me about Free Wordpress Installation.

Sign up for our affordable SEO package today!

Many factors come into play such as storefronts, custom page objects and dynamically driven content – these all need careful analysis and testing in order to make sure they are search engine friendly.

In addition the structure and overall layout of the site, the way top and side navigation will work, the usability, even the external and internal linking structure all need to be discussed in great detail.

Always avoid designing the website first, then optimizing it afterwards. Remember, a great looking website is important but is worthless if no one ever sees it or can’t navigate through it.

So as a general rule remember that your SEO Strategy needs to be the number one priority of your website design and considered every step along the way.

If you are just beginning your online marketing strategy look at the list below to help get you started on a easy to follow web marketing plan.

Create a entire site using Wordpress

If you don’t already have a website consider creating one by creating a blog. Wordpress is free and I highly recommend it. There are also a few add-ons that should be installed for SEO.

Research keywords

Put together a list of search terms that closely relate to the theme of your site. Keyword Discovery has a very affordable keyword engine that can not only give you ideas but can also tell you which keywords are more competitive and harder to rank than others.

Optimize your content

Put your web marketing and keyword research into action by building quality web pages using these keywords and theme. Always use good search optimization techniques such as optimized Page Titles, Descriptions, Internal Links and page content.

Look at the competition

Be sure to have a look at your competitors and see how they rank in comparison to your site. Also look for other sites who rank well for the search terms you want to rank for.

Build related internal links

Make your site easy to navigate. Provide your visitors with lots of internal links to related content. Your primary goal is to provide your readers with plenty of options to keep them interested so they don’t end up leaving your site too soon. Most importantly steer them to your product or service when appropriate.

Educate your audience

Lastly, build new pages when ever you get a free moment to do so. Describe your product or service you are selling and educate your readers. Your site should be an encyclopedia of knowledge where visitors can find, learn and ultimately make a purchase.

A good Linking strategy (along with great content) may be the most ignored and forgoten part of sucessful site campaigning. Perhaps because it takes alot of hard work and time looking for the right sites to link to. But read on … I have found an easy way …

To make this link building process time efficient I make sure I optimize pages efficiently from the very beginning. This way to the Search Engines look at my pages right the first time they notice new content.

I have learned to be extra careful when choosing a good linking partner. I don’t want to link to sites already penalized by search engines as this wil only degrade my rankings in the end.

As a website owner and SEO Specialist, I constantly notice all kinds of garbage from so called SEO specialist promoting all the wrong things. By using the proper SEO techniques and a solid Linking Strategy I have had astronomical returns on just a few hours of investment!

This is why knowing just a few basic rules about linking may be the quickest path to sucessfull SEO or Search Engine Optimization.

How’d I do it?

Simple, I just let my competitors show me the way. Confused? Let me explain…

BeliEve it or not, analysing my COMPETITION is the one main reasons my sites do so well today. By doing a little research I can save lots of time in the long run. Find out the reasons why they rank high and them some … will put you over the top!

Thanks to this time saving software like SEO Elite, I can now see EXACTLY what my competition s doing to rank so well for a specific keyword. Then, all I have to do is follow a step by step process and just copy eventually out-doing my competition…

Even more so, I was able to use this strategy, to keep my site from being penalize by Google and some of the other big Search Engines.

Hey, but dont take my word for it – look at some of the other people using this same stradegy. They are living proof that this is easy and it works!

So how do I look for good links?

Did you know you get penalized by linking to web sites that have been demoted by search engines? But at the same time, how are you supposed to keep track of EACH site you link out to – making sure each link is worthwhile and safe too? Well, thanks to Seo Elite, I no longer have to spend hours upon hours verifying quality links … this program does it for me.

In fact SEO Elite has made it so simple for me to build ANY website and just use years of my competition’s expertise to out-do them…

This may just be the one thing your site needs to dominate search engines??

Always try to remember that your customers and visitors are on a simple mission. They want to find and learn about your product or service that will in turn answer and solve their problem. These visitors need information fast and will leave your site if they get the slightest bit confused or lost.

The analogy of a good site could be thought of as this: Imagine your visitors jumping from stone to stone to get across a small creek. The creek (good quality content) and the stones (the quality links) are the only way to get across to the other side (the solution or answer they are looking for).

Your job as a Seo is to make sure that the creek (the content) is interesting and enjoyable, and most important provide enough stones (good links) to keep the visitor from turning back or worse yet slipping and finding a better way to cross altogether (your competitor).

The Seo’s goal is not only to optimize but at the same time organize the content. By clarifying what your are trying to publish on a given page you are both optimizing (for Search Engines) and streamlining the page (for your customers) so they get to your content quickly without even thinking about it.

A tip: While you organize your site, keyword phrases must always be at the back of your mind. First identify the keywords and phrases relating to the your content, then lead your visitor to the desired page where they will
take some action!

Find out more about our services see examples of client results or learn how to create content easily. We can setup and design a site where you can execute your Search Engine Marketing strategy on a daily basis!