How many times have you stumbled a hard to read web page with *over-stuffed keywords* amongst the text in an effort to make it to the top ranking for a given keyword phrase?
If the keywords don’t fit within the content your simply wasting your time. Not only are search engines getting smarter catching this kind of SEO, but your site suffers overall because your visitors quickly loose interest as well.
Place your keyword phrases in such a way that they make *good sense within your web page*. For example don’t simply insert a phrase into a premade sentence but instead re-develop and re-create the content around the given phrase.
By getting to know your keyword phrases, your final copy will end up reading smoother and attract new visitors and sales as well. Take time to really *research your content* before optimization.